NOT BORN RICH. JUST BUILT DIFFERENT. / WELCOME TO THE CLUB
NOT YOUR AVERAGE MONEY BRAND

LIVE LIKE A TRUST FUND BABY.

We help you earn more, build wealth, and enjoy the life you’re building.
More freedom. More options. More good times.

Original illustrated BrokeRichKid logo and mascot
THE BROKERICHKID STORY

BIG DREAMS.
REGULAR BEGINNINGS.

You’ve got plans. Places you want to go. Things you want to try. A life you’d like to make your own. BrokeRichKid is for people building the money and freedom to make more of that happen.

We bring together practical ways to earn more, build wealth, and spend well. Alongside ideas for great food, memorable trips, and getting more out of the money you have.

Build something for yourself. Give your ambitions a bit of backing. And make room for a good time along the way.

BUILD YOUR RICH LIFE

Build a life with
more options.

Imagine having the money to make a change, the time to take a trip, and the freedom to decide what your days look like. Choosing where you work, how you live, and what deserves your attention.

That’s the appeal of the trust fund life. A financial head start gives you room to choose. Our ambition is to help you build more of that room for yourself.

“Live like a trust fund baby” gives us something to aim for: money that supports the life you want. Build your wealth, give yourself more choices, and make space to enjoy what you’re working towards.

Four moves. One richer life.

Big plans need money behind them. These four moves help you grow your income, build wealth, and create the freedom to live on your terms.

Make money.

Build the earning power to back your ambitions. Take your career further, turn a skill into a side income, or build something of your own. Put your time and ideas towards opportunities that could take you where you want to go.

Invest.

Give your money a part in building your future. Learn how investing works, understand the risks, and explore ways to grow wealth over time. Think beyond your next payday to what you’d like your money to make possible.

Save.

Put money behind your next big move. A place of your own. A change of direction. The chance to take an opportunity when it comes. Build reserves that give you room to choose and bring those plans closer.

Live rich.

Go places you’ve wanted to see. Eat somewhere worth talking about. Make time for the people and experiences that matter to you. Spend well, enjoy what you’re building, and give yourself some good stories along the way.

What you can count on

Money made clear.

Understand how your money works and what you can do with it. We explain the concepts, show practical examples, and give you the tools to explore your own numbers. Plain English, with no assumed knowledge.

Ideas worth acting on.

Ways to increase your earning power, build better money habits, and get more from what you spend. Something to explore, put into practice, and build on as your ambitions grow.

Room to do it your way.

You’ve got your own budget, commitments, and ambitions. There’s plenty here to work with, and you get to decide what fits. Build a plan that makes sense for your life and leaves room for where you want to take it.

The details that matter.

A good idea still needs a closer look. What does it cost? How much time does it take? What could go wrong? We keep those questions in the conversation so you can make decisions with your eyes open.

Big plans.
Coffee in hand.

Our mascot has the attitude: sunglasses on, ideas on the desk, and a little confidence about what comes next. He represents the ambition to build something of your own and the freedom to enjoy it.

The “Bank of Me” mug puts that ambition in your hands. The books lay out the approach: Make Money, Invest, Save, Live Rich. And the feet on the desk are a reminder to make time for the life you’re working towards.

BrokeRichKid mascot with sunglasses, a Bank of Me mug, money books and feet on the desk

Your next move starts here

Start with something you want to make possible. Explore the Journal for earning ideas and money knowledge, use the budget calculator to see how your income could support your plans, or turn those plans into your next 30 days with the free BrokeRichKid Playbook.

For more ways to earn, build wealth, and live well, join the Rich Life Club.

Bring the plans you keep thinking about. Let’s give you somewhere to start.

JOIN THE RICH LIFE CLUB